New Blood Entry — PeriArt Odyssey
Award: Wood Pencil
Nando's & NCA / 2024
Nando's PeriArt Odyssey is an integrated campaign that aims to bring Nando's art style and patterns to life, adding vitality and colour to mundane lives and triggering the audience to visit Nando's stores. This campaign crafts flavour through artistic spice exploration by utilizing different media and platforms. It includes an AR effect placed in Nando's app to interact with the audience, guerrilla ads featuring Nando's African patterns in urban environments to create awareness, as well as gamification to immerse users in Nando's vibrant world. Discover the fusion of art and flavour with Nando's and embrace the Odyssey.
