New Blood Entry — Fortune Tellers
Nando's & NCA / 2024
How can Nando's future-proof themselves for a generation who think the future is doomed? "Nando's Fortune Tellers" reminds younger generations that there are still good things to come, by providing them with classic Nando's fortunes i.e. your first date.
We love the craft behind the fortune teller aesthetic and particularly resonated with tarot cards. With a contemporary twist, we believe the tone and feel of these seamlessly fit within the Nando's brand. Additionally, with 77% of Gen Z considering themselves spiritual, this was a no-brainer.
We hope that the Nando's Fortune Teller campaign can provide Nando's with a long-lasting brand identity full of optimism and hope, for a generation that desperately needs it.
