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New Blood Entry — You Can't F Mac and Cheese

Award: Wood Pencil

Kraft Mac & Cheese / 2024

When you grow up, you need to take care of yourself, and that's fucking hard! You fuck up a lot.
That's why KMC is offering the greatest deal -
With an on-site brand activation, we will set up pop-up spaces in central locations where "young adults" can make the ideal trade :
Come with your faliure food and get a warm KMC!
The activation will also take place online under the hashtag: #YouCan'tFKMC Users will share their most fucked up meals, and the winner will get a whole year's supply of KMC.