New Blood Entry — Kevin's Mac & Cheese
Kraft Mac & Cheese / 2024
'Home Alone' has been a Christmas classic for over 30 years, with Kevin's uneaten Kraft Mac & Cheese scene becoming iconic. This year, in a collaboration with Apple TV, we're turning this memorable moment into an interactive experience. As viewers reach this scene, they'll be prompted to try Kevin’s Mac & Cheese. By selecting "Yes," they can access a secret QR code to order a special edition Kraft Mac & Cheese, mirroring Kevin's dish. This allows fans to enjoy the classic meal while watching the movie. Additionally, those without Apple TV can participate in this experience through our promotional posters, billboards, and print ads, ensuring everyone can join in the fun of this unique Mac & Cheese adventure.
