New Blood Entry — Kraft Self Kare
Award: Wood Pencil
Kraft Mac & Cheese / 2024
Food has long been a source of comfort for those seeking respite from the world's worries. However, Gen Z and Millennials have found their comfort in self-care. Kraft wants to merge these worlds with a new kind of Self Kare by encouraging Gen Z and Millennials to Serve Their Body and Feed Their Soul with Kraft's comfort food and Self Kare Kits.
