New Blood Entry — Reframe with IMAX
Award: Graphite Pencil
IMAX / 2024
The IMAX frame is an existing brand asset used regularly to represent their commitment to providing out of screen experiences. This concept explores how the frame can adapt to different consumer needs, the frame changes in shape and colour accordingly. The experience titles are all named with ‘re’ to emphasise IMAX’s superior approach to the moviegoing experience.
