New Blood Entry — IMAX Chevrons
IMAX / 2024
Taking the IMAX X character, we created a flexible device to help frame the wide range of IMAX experiences whilst also utilising the unique IMAX 1:43:1 Ratio.
Each Experience has been renamed and shortened into 4 characters with their own distinct colour palette and motion style.
We rolled out the X device into all aspects of the IMAX experience from cinema seats to staff uniforms.
