New Blood Entry — IMAX: Expanding Beyond Cinema
Award: Wood Pencil
IMAX / 2024
For over five decades, IMAX has revolutionized the film industry. Despite their significant presence in the industry, many remain unaware of their extensive array of offerings.
With IMAX’s unwavering commitment to innovation, we recognize the necessity for its design identity to grow in tandem with their ever-expanding vision.
With a focus on "Expanding Beyond Cinema," our refreshed identity sets the stage for distinct experiences, reinforcing IMAX’s dedication to pushing the boundaries of entertainment.
