New Blood Entry — Power in Motion

Why would people rather go to IMAX theaters than attend a real event, or travel even? The explanation lies in cinema's ability to cultivate a unique dynamic in people's lives, encouraging them to go out, to socialize with friends outdoors or share intimate moments with loved ones at home. This is its true strength: the power to animate images on screen and inject vitality into people's lives. The concept of "power in motion," linked to cinema, has become the compass to reimagining the IMAX brand system, bringing cohesion to its diverse products. The updated identity presents a fresh view of IMAX that extends beyond providing an immersive experience inside the theater. Instead, it encompasses the entirety of the experience surrounding it.