New Blood Entry — IMAX Feeling

IMAX is where emotions take centre stage and fans form their favourite encounters.

Our brand proposal highlights the diverse nature of the IMAX experience, whether that’s in a theatre or at home. The new visual identity is designed to appeal to both cinema enthusiasts and newcomers, by avoiding the heavy use of tech-based language. The navigation system combines the four unique offerings, whilst giving them a distinct identity under the already existing IMAX brand.

The IMAX brand speaks to users through interactive symbols and imagery, vibrant colours and emotion, aiming to maintain the exciting IMAX energy. It focuses on the human experience and exhilarates the unique emotional journey by making it easily accessible for users to take advantage of the adventure they desire.