New Blood Entry — Experience It All in IMAX
IMAX / 2024
EXPERIENCE IT ALL IN IMAX
IMAX is known for its unparalleled visual and auditory excellence. However, this isn’t being communicated when it comes to its array of products. Our newly created identities give IMAX a fresh look while staying true to its legacy. The new identities are visually similar to each other but they also have their visual language that expresses their uniqueness while belonging to the IMAX family. This makes the system more expandable as there are fewer restrictions when creating new identities for future products that IMAX may introduce. Since the project is a revamp of the brand we have proposed a new IMAX blue as well which is more fresh, contemporary, and suitable for print as well as screens.
