New Blood Entry — Experience It All in IMAX
Award: Yellow Pencil
IMAX / 2024
EXPERIENCE IT ALL IN IMAX
IMAX is known for its unparalleled visual and auditory excellence. However, this isn’t being communicated when it comes to its array of products. Our newly created identities give IMAX a fresh look while staying true to its legacy. The new identities are visually similar to each other but they also have their visual language that expresses their uniqueness while belonging to the IMAX family. This makes the system more expandable as there are fewer restrictions when creating new identities for future products that IMAX may introduce. Since the project is a revamp of the brand we have proposed a new IMAX blue as well which is more fresh, contemporary, and suitable for print as well as screens.
What did the judges have to say?
The Yellow Pencil winner for the IMAX brief 'Experience It All in IMAX' really spent the time to create individualize design worlds for each of the new brand activations that felt true to it's essence and also felt consistent with the IMAX brand.
Rachel Knight, VP, Brand Marketing, IMAX
Taken from recording - 'this showed a real understanding of the IMAX brand, particular the fan-first spirit. It really blew us away!
Jordan Sheldrick Devine, Digital Creative Director, DesignStudio
Taken from recording - 'demonstrated a mature understanding of the brief crafted with meticulous care and epitomises excelence at this level'
Nathan Crawford, Executive Design Director, Saatchi & Saatchi
The winner gave a thorough well crafted and thoughtful answer to the brief - full of creativity and dimension
Silas Amos, Design Strategist, Silas Amos Ltd
We awarded "Experience It All In IMAX" a Yellow Pencil because of their depth of thinking, interpretation of the brief, and translation into an exciting family of brands under the IMAX master brand. The entry demonstrated a wide range of skills and a curated eye to craft their entry visuals for each product's environment.
Julia Aguiar, Senior Designer, Jones Knowles Ritchie
Experience It All in IMAX - The work is very well executed and has a very great visual great consistency. The work also is very on brief and took it to another level.
Anji Liu, Designer, Wieden+Kennedy New York