New Blood Entry — Cash Flow Mixtape
HSBC / 2024
For the HSBC brief, specifically targeting the Indian market.
Rappers often brag and show off their jewelry, money, and cars. Punjabi youth yearns for this lifestyle. But no one has really learned how to get rich by listening to a hip-hop album.
Until now.
The idea brings together internationally-known musicians from the Punjabi community and HSBC's financial advisors to create the world's first rap album that provides financial advice, contrary to the clichéd display of wealth.
The idea starts with the Punjabi community, but is easily scalable to expand to MENAT, China, and USA markets.
