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New Blood Entry — Ocean Echo

Award: Wood Pencil

Google Fonts & The Typographic Circle / 2024

Campaign that pays homage to Googles Noto type collection, which aims to preserve human language. Using the poem Song for the Turtles in the Gulf by Linda Hogan, this environmental campaign now wants natures voice to be heard.

Oil is utilised throughout the deliverables to obstruct the viewers from being able to read the poem, this is done to imply we are not listening to nature. We need to understand the damage caused by oil spills and what can be done to help.