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New Blood Entry — Giffgaff Circus

Award: Wood Pencil

giffgaff / 2024

There’s an average of 1.24 unused mobile phones per person per year in the UK. Considering the size of a phone, it's like throwing out one Piccadilly Circus billboard worth of phones everyday. That's a lot of phones that, unfortunately, no longer serve any purpose. What is the best way for Giffgaff to give them a new purpose while letting everyone know they sell refurbished phones ? Go big. Literally. Giffgaff wants to make the first refurbished DOOH, and not just any: one of the biggest in the UK.