New Blood Entry — Stolen Phones' Store
giffgaff / 2024
Refurbished phones are a rising trend. Not only do they represent a smart way to save money, but they’re also a great way to save the environment. Since no brand is yet synonymous with refurbished, giffgaff asked us to make people do one simple equation: giffgaff = refurbished phones.
So, we created the boldest PR campaign ever: we opened a stolen phones’ store located in London, where every 6 minutes, a phone is stolen.
But after a week, we revealed our real purpose: we are selling phones stolen… from waste!
That’s because by selling refurbished phones, giffgaff steals them from waste, so that people don’t have to buy a brand new phone.
With this PR campaign, giffgaff sends a very powerful and unforgettable message: a refurbished phone is a phone stolen from waste.
