New Blood Entry — ffamous ffones
Award: Graphite Pencil
giffgaff / 2024
People who buy refurbs do so because they have to, not because they want to. Even though they’re better for the planet and your wallet, the reality is—they’re just not that cool.
That’s why giffgaff are launching ‘ffamous ffones’, the world’s first celebrity line of ‘reffurbs’, to turn a pragmatic purchase into an aspirational object. We’re making giffgaff synonyms with refurbished—and hey—you might even get the celebrity’s actual used ‘ffone’.
What did the judges have to say?
Ffamous Ffones - This entry cleverly harnessed Gen Z celebrity culture to take refurbished phones beyond just cost effective, making them cool. Both bang on brief and brilliantly stretchy, it's the sort of campaign that gives the brand longevity, creating an ongoing way of behaving to drive hype and reappraisal for refurbished phones with GiffGaff.
Viola Hazlerigg, Associate Creative Director, The Romans
Taken from recording - 'Just shows that doing good doesn't have to be boring - it's fun, well branded and feels like a laugh'.
Bryn Attewell, Executive Creative Director, GOOD Agency
It felt like a joyful piece of work that was totally believeable, totally buyable and had huge potential by creating hype and aspiration for refurbished tech.
Peter Larkin, Creative Director, Nice and Serious
In a sea of strong work, these winners rose to the top with creative ideas that truly pushed for impactful outcomes. Bravo to all who were selected!
Paul Rivait, Director, Creative Impact, Public Inc.
Work that won demonstrated an enormous potential to scale and do lots of good in the world.
Kwame Taylor-Hayford, Co-Founder, Kin
At the heart of purposeful creative endeavours lies the capacity to captivate and stir the observer—this was exemplified in the winning works. They evoked smiles, fostered connections to cultures, or prompted the thought, 'I wish I had worked on this!
Shannon Walker, Founder, Social Disruption