New Blood Entry — Durex Red Packet

Introducing the Durex Red Packet: A heartfelt initiative enabling Chinese parents to support their teenagers' sexual journey with ease and warmth. In response to Durex's brief, this project addresses the challenge of discussing sex within Chinese families by providing a subtle yet powerful gift for communication. Through the symbolic cultural act of giving red packets, the project aims to break down barriers and foster understanding between Chinese parents and teenagers. More than just a product, this project signifies a step towards creating a culture of acceptance and open dialogue around sexual education in Chinese households.