New Blood Entry — The Most Inspiring Sex
Award: Wood Pencil
Durex & Design Bridge & Partners / 2024
Senior sex remains taboo, often perceived as inappropriate or undesirable among the younger generation. These stereotypes make the elders feel ashamed or guilty about their sexual desire, creating a huge sexual barrier. However, seniors sex lives can be just as desirable, valid, and even inspiring as any other age group.
To break this sexual barrier for the elders, we found the most inspiring medium to present senior sex: art. Inspired by the classic paintings. the form that is greatly appreciated for its beauty in the way it is, we created grand paintings of senior sexuality to be appreciated anew, free of judgement.
