New Blood Entry — Dirt of Glory
Award: Wood Pencil
Dirt is Good / 2024
Dirt has always been viewed as something that needs to be removed or cleaned away. But in soccer, it’s the sign of hard work: it’s proof of every tackle and goal scored. That’s why we’re transforming the perception of dirt by partnering with the stars of the Sky Bet Championship, celebrating the grime on their jerseys as badges of honor.
Following each match, the jerseys worn during gameplay will be auctioned off, with the initial bid determined by the level of dirt accumulated. The more marked the jersey, the higher the starting bid, symbolising the players’ commitment to the ultimate objective: promotion to the Premier League.
