New Blood Entry — CON-SPRITE-ACY
Coca-Cola / 2024
We all know there's something that makes Sprite taste a little electric, almost supernatural. What's the secret ingredient? What are they hiding from us? In this unconventional campaign, we explore the blending of reality and rumor to bring a new conspiracy theory to the world: CON-SPRITE-ACY. GenZ loves strange internet events, and they love sensation. What better sensation to break the internet than a far-fetched conspiracy campaign? Surely Sprite isn't behind all this... or are they?
