New Blood Entry — Coca Colab
Award: Wood Pencil
Coca-Cola / 2024
86% of Gen Z admit to experiencing a loneliness crisis. Despite being lauded as the most creative generation, they feel pressured by social media algorithms. They crave real-life connections and authentic moments. So, how can Coca-Cola help a generation that feels boxed in by an online world, experience Real Magic?
With Coca Colab, we created a physical space where duets of Gen Z creators from completely different disciplines can come together to create a live experience that is radical and truly magical.
