New Blood Entry — Greeting Labels
Award: Graphite Pencil
Coca-Cola / 2024
With the surge in traveling after the pandemic, airports have been where people meet and greet - an iconic place where Coke should exist. The "Real Magic" brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the every day into the extraordinary. And to make greeting people at the airport more extraordinary, we're launching special cans labeled with unique greeting messages.
