New Blood Entry — Space Coke
Award: Graphite Pencil
Coca-Cola / 2024
India recycles 85% of its cans, so Coca-Cola will use their cans to create a tangible benefit for 285 million Gen Z who can’t access the internet in India. Satellites are predominantly made from aluminium, so Coca-Cola will provide the Indian Space Research Organisation (ISRO) with the materials to build a constellation of cost effective, technologically advanced internet satellites called CubSat. These small satellites will be placed into low earth orbit, providing a strong WiFi signal for India’s Gen Z. Why did Coca Cola partner with ISRO? Because they have the most successful satellite launches of any government space program.
