New Blood Entry — Swift Cans
Award: Yellow Pencil
Coca-Cola / 2024
Taylor Swift is a pop culture icon, and according to campaign "Gen Z leads the wave of her fan base". And one of the fans' biggest representations are friendship bracelets.
Transform Coca-Cola cans into collectibles for the Swifties, with trinkets so that Gen Z can form their friendship bracelets.
What did the judges have to say?
I loved the Taylor Swift idea. By far my favourite in the category. It felt like something Coca Cola should do, and would be crazy not to.
Andrew Bevan, Senior Creative, Wieden+Kennedy London
1063- This work is such a simple idea and natural extension of previous brand campaigns, connected to a Gen Z insight with massive reach, executed so clearly with beautiful visuals.
Elyse Larouere, Designer, Coca-Cola
ID - 1063: Swift Cans Sometimes the best ideas are the simplest ones. It felt like a natural and clever extension of ‘share a coke’ that would probably go viral due to the collectible and shareable nature of it - not to mention the inclusion of pop icon Taylor Swift. A really strong execution that was on point for the brief, the brand and the target audience. Let’s hope Coca-Cola turns this one into a reality.
Sachini Imbuldeniya, Chief Executive Officer, House of Oddities LTD