New Blood Entry — Coca Cola - Billboard Seats
Award: Graphite Pencil
Coca-Cola / 2024
Coca-Cola is all about sharing a bottle of Coke and showing how the real magic it brings. So, in the Paris Olympics 2024, Coca-Cola will share digital billboards with one-of-a-kind spectators - gamers. Now gamers get a chance to submit their game characters to be featured as spectators on billboards. Sharing an Olympic billboard with game characters, we believe that’s real Magic.
