New Blood Entry — Coca-Cola Expression
Award: Wood Pencil
Coca-Cola / 2024
Coca-Cola Expression is an APP that allows users to design their unique stickers for sharing with friends and the global community. Gen Z is all about showcasing their unique identity through personalized items. With Coca-Cola Expression, the young generation, such as Gen Z, can freely express themselves and craft their own message on a sticker.
Nowadays, a significant number of individuals are facing mental health issues, and this campaign aims to spread messages of love and support. By using stickers, users can share kindness with their friends and family.
