New Blood Entry — Rewriting History
Award: Graphite Pencil
Bumble / 2024
To cement their status as ever improving and disruptive, Bumble took to the streets to turn people’s heads and urge them to join them in rewriting history.
They got people’s attention by placing giant copy-led ads on billboards all over town, where they flipped the names of iconic male-female couples.
Then they reached people on Instagram by using the actual names of the person who received the ad, in the ad itself.
And finally, to make some noise, they rewrote the most famous love story of all time, in 3 new versions, fit for the future of dating.
