New Blood Entry — 10 Years of Making Boundaries Sexy
Bumble / 2024
10 years ago, women messaging first was revolutionary, but the rest of the conversation hasn't gotten any easier. Sexual boundaries are a way to define what you're comfortable with.
We hope ‘10 years of making boundaries sexy’ will tackle these “awkward” conversations by normalising a range of sexual boundaries. From hand holding to spanking, the copy includes asexual and polyamous boundary examples. No one should feel ashamed when discussing what they will or won't do on a date. Positioning Bumble as an app for confident users who prioritise communication.
