New Blood Entry — Love at First Pronto!
Bumble / 2024
Love at first pronto: a new way to spark connections.
We decided to switch up the app: the first interaction, when matched, has to be a call.
For a month let’s make digital connections more human.
We chose Instagram posts, as a media to demonstrate how important the voice is, and stories to make users guess who’s speaking.
Reels are a memory content: rewatch Bumble’s anniversary party, a celebration where brave lovers get invited after the first call.
The print execution has a playful tone of voice while the radio campaign's main focus is to express the power of sound.
