New Blood Entry — Airbnb Gather
Award: Wood Pencil
Airbnb / 2024
Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections. AirBnB Gather is a new way to host that focuses on locals and hosted hangouts that bring Gen Zers together. From themed dinner parties to backyard movie nights, anyone can host, and everyone belongs.
