New Blood Entry — Holiday Home
Airbnb / 2024
There’s nothing like the holiday season. But for all the joy it brings, it can be incredibly lonely for college students who can’t return home to their families. Inspired by the heartwarming news story of intergenerational connection over a mistaken text, we created Airbnb Holiday Home. Local elderly hosts open their homes and offer Gen Z a seat at their table. We created a new category on our site and promoted it on Spotify with charming ads read by our local hosts. With a sumptuous meal and curated experiences, we were able to bridge generations and create unforgettable new connections.