New Blood Entry — Playcation
Airbnb / 2024
Problem
88% of Gen Z live in the gaming world. Airbnb wanted to bring them out into the real world.
Solution
Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn their gaming adventures into real life vacations.
Online
Players discover Playcation through QR codes on gaming platforms. On the Airbnb page they receive customised Playcations based on their gaming history. They can then invite friends to the chosen Playcation and together book a real world game-inspired vacation.
Onground
During their trips, geotagged quests offer gamers real world adventures that enrich their vacation.
