New Blood Entry — Scan to Revolt
Adobe / 2024
“The overarching characteristics of Gen Z are authenticity, creativity, and cynicism.” - Publicis Groupe UK
Report
When it comes to visual cliches, Gen Z’s bullshit radar goes off.
That’s usually where the story ends. Not anymore.
Enter Scan To Revolt - exposing Gen Z’s design icks, and letting them do something about it.
Just scan a piece of the campaign for the opportunity to replace it using Express and Photoshop.
Then on World Design Day, media placements of the campaign switch to showcase their work.
Adobe proudly stands for Gen Z mold-breaking design by doing what it does best - equipping creativity.
