New Blood Entry — Meet Maya

The use of 3D design and motion graphics to showcase creativity as a Generation Z creative. It is a storytelling perspective through the eyes of Maya who is an upcoming musician and is relatable in the eyes of any Generation Z creative who has a passion for everything and anything. The journey takes place in Maya's bedroom, her creative space. Inspiration is taken from social media and her passions and is showcased using Adobe Express as a platform for creativity. The lack of storytelling is acknowledged in Adobe Express campaigns, therefore I combined this with a 'tutorial-style' concept on how Adobe Express is applied to create endless designs.