New Blood Entry — ScreenCare Line

21 Grams gived us with the challenge of helping Gen-Z to combat myopia, which is largely caused by excessive screen usage.

So, to convey this message, we decided to capitalize on something they already do, which is the trend of skincare.

We discovered that spending long periods of time on their phones strains their vision to focus, leading to furrowing of the brow and accelerating the appearance of wrinkles at an early age.

That's why we created ScreenCare, an anti-wrinkle cream line that, with 3 simple application steps, exercises vision and reduces the risk of future myopia. After all, what good is having perfect skin if they can't see it?