New Blood Entry — Liquid Luck Bottled!
Award: Wood Pencil
William Lawson Scotch / 2023
There are no rules when it comes to luck. Everyone wants good luck and hopes to avoid bad ones, so we follow rituals, beliefs or superstitions. In Belgium, during the annual Carnival of Binche, clown-like performers called Gilles throw oranges at the crowd and loved ones to bless them with good luck.
We went a step further and challenged these rituals by bottling the good luck in a bottle of citrusy William Lawson’s Highlander Orange. Forget liquid courage. Welcome liquid luck.
'Cos when it comes to William Lawson’s, there are no rules, only great scotch.
