New Blood Entry — We Put Oranges In It
Award: Wood Pencil
William Lawson Scotch / 2023
When William Lawson added oranges to their scotch, we decided to keep it simple when advertising on social. The best way to tell people that there's oranges in it? Saying "we put oranges in it!"
Pairing "dumb funny" copy with a goofy and eye-catching animation style is the perfect way to hold people online for 60 seconds -- a daunting task for a world where the average person's online attention span is 8 seconds.
There's oranges in the scotch now. Easy squeezy.