New Blood Entry — Potentia Gravida
Award: Wood Pencil
The Case for Her & Hey Jane / 2023
Latin America has some of the harshest abortion laws in the world. And this results in an endless debate between pro-choice and pro-life parties that add enormous pressure on pregnant women, as neither side can agree on how to categorize the first 12 weeks of pregnancy. To end this debate we created Potentia Gravida, a term that translates to potentially pregnant. Stopping the debate and giving women the choice to go ahead with their pregnancy or not.
To further introduce Potentia Gravida we changed the status quo of what a pregnancy test should look like, by adapting our idea and creating "El Test de Potencial Embarazo".
