New Blood Entry — Sky React
Award: Yellow Pencil
Sky / 2023
People love to share their reactions to great TV and movie moments online. However, this discussion occurs on various social media platforms and is not connected to the timeline of the content, unlike live tweeting during a TV show. Additionally, with such a wealth of great content on Sky, it can be challenging for viewers to decide what to watch next, even with the help of recommendation engines.
Sky React lets you express your emotions and opinions in real-time with quick reactions and comments tied to the show's timeline. This feature brings the live TV experience to any pre-recorded content, anytime you want and fosters a sense of community. Beyond sharing your thoughts, the quick reactions will contribute to a new form of categorising from the viewers' emotional perspective.
What did the judges have to say?
What I personally loved about the Sky React idea was how such a simple concept was so well used to enhance the overall viewer experience, while generating customer engagement and creating a strong sense of community. The entry is based on a strong insight; it provides a precise response to the brief; it is cleverly integrated into the Sky interface and it has the potential to scale, both in terms of the variety of interactions and the range of devices. Last but not least, the idea is delivered with a strong execution that brings a wonderful sense of quality and professionalism to the work.
Eduardo de Felipe, Chief Executive, Hanzo Studio
I really liked this idea; it was simple yet effective and definitely something that I could see working within Sky's system. The creative execution was nice, with a well-designed UI and good storytelling throughout the video.
Malaika Francique, UI/UX Designer, Warner Music Group
The execution was high quality with one cohesive concept running through the entire project. It was clever and considered, easy to understand and something I could envision Sky implementing.
Sahara Jones, Senior Designer
For me, this execution stood out from the crowd the moment I watched it for the first time. They nailed the core insight of the brief and did a fantastic job linking the whole narrative together for a cohesive journey. All execution touch points were well thought through and crafted, both in the video execution and also the interface and experience design within.
Kayla Chia, UI/UX Creative, Media.Monks
We were impressed by Sky React because it addresses and responds to a clear, simple customer problem based on real insight. The idea was beautifully simple and strongly executed with impressive design craft and a strong narrative.
Melodie Hoke, Director Product Design, Frog