New Blood Entry — Penguin 'do not disturb'

We know Gen Z love to socialise, but Gen Z readers value reading as time to recharge their social battery. However with the shortest attention span, this techy generation struggle to switch off, resulting in 90% of Gen Z experiencing ‘burnout’.

Penguin ‘do not disturb’ is made to make a difference, not only celebrating penguin’s iconic personality but enhancing the reading experience. A collection of merchandise that considers the reader’s journey, creating multiple barriers, eliminating everyday distractions. Whilst inviting Gen Z to create their perfect reading environment, because at the end of the day - it’s your time, your way.