New Blood Entry — 10,000 Words
Award: Yellow Pencil
Penguin / 2023
Taking from our key insight through the research on Gen Z, this project is built with keeping in mind the popular response - "I wish I could read more".
Firstly, the 'Reading Ring', as the reader flips pages, the ring does the counting by tracking the hand gestures. Next up, the 'Reading Tracker', a 365 day poster showing their progress, for every 10,000 pages read, they peel off the perforated paper. So what book next? We have created 'Book Tastings', the internet is full of books going viral, however everyone has their own taste. With these excerpts, the readers get to try the flavour of their next read.
What did the judges have to say?
I am truly fond of book tasting, as it offers a delightful aesthetic experience where you can curate your personal taste and maintain an archive that reflects how your taste has evolved or advanced over time.
Kieran Ahmed, Designer, BBC Creative
The 10,000 Words team had evidently put a lot of time and care into the research behind their ideas, and it resulted in an incredibly beautiful, thought-out response that we could immediately see our audience responding to. We particularly liked the reading tracker, which we thought BookTokkers would love.
Kezia Newson, Content Manager, Penguin