New Blood Entry — Connection Collection
Award: Wood Pencil
Penguin / 2023
Digitalization and global instability have been significant factors in making Gen Z the loneliest generation. However, they haven’t given up hope, as many find a sense of connection through reading, especially romance novels. But what if we could help them cultivate relationships beyond the book?
This is the goal of the Connection Collection — a line of merch designed to foster connections around books in real life. From drinkware and bookmarks that promote organic conversations about great reads, to friendship lamps, icebreaker games, and outdoor reading bags; the Connection Collection has everything you need to build intimacy with new friends and lovers.
