New Blood Entry — Penguin & Neurodiversity
Award: Wood Pencil
Penguin / 2023
Gen Z is considered the most diverse generation, yet passionate about diversity, equality and inclusion. 1/8 of Gen Z are Neurodiverse, and 1/10 are dyslexic. How can we make reading more inclusive for this overlooked minority?
Introducing Penguin Bookmarks, making reading inclusive for neurodiverse people. Compact, purposeful and modern, our bookmarks offer a contemporary approach to neurodiverse reading aids on the market, making them sleek and removing the taboo of needing extra help. Penguin offers deeper and more focused reading experiences for all.
