New Blood Entry — GLOW
Award: Yellow Pencil
Penguin / 2023
GLOW is a merchandise line that optimises the atmosphere and heightens the reading experience for readers in an eco-friendly, sustainable, and trendy way. The GLOW Bulb is a smart lightbulb that comes with 6 ambient perfected reading modes that are gentle for eyes and assists in easy reading. Calling all #Booktok and #Interiortok, GLOW’s merchandise line also includes an easy-to-assemble GLOW Stand and a GLOW Shade. The GLOW Shade has adjustable panels that pays homage to the history of Penguin logos, and the GLOW Stand has a dual purpose of a lamp stand and book stand to fashionably stack books.
What did the judges have to say?
This submission left a strong impression on me. From the easily recognisable Penguin branding to the perfect execution, it's impossible to overlook the care and consideration that went into this!
Kieran Ahmed, Designer, BBC Creative
The genius behind Glow is in its simplicity – three items of merchandise that all interact to build one slick, well-designed piece. We particularly liked how much effort had been put into ensuring it was sustainable, and how it responded to 'enhancing the reading experience' in the brief.
Kezia Newson, Content Manager, Penguin