New Blood Entry — Filthy Rich
Award: Wood Pencil
OMO, Unilever / 2023
Mistakes are necessary for progress. We hear a lot of success stories, but not so much about their backgrounds. So OMO is going to tell the stories of some of the foremost inventions... that only came about by getting dirty. The stories will go out as Instagram posts, press ads and a radio script. And in the hope of pushing people to follow their dreams, on the understanding that: to get filthy rich, first you gotta get filthy.
