New Blood Entry — Mess is More

Mess is More, is an advertising campaign promoting the idea of young adults participating in messy social activities like social pottery and painting without an apron, embracing the mess you make with pride, as OMO products have you covered. As the problem with these kind of activities and other ones that require a level of mess like gardening it dictates what people wear to these events and therefore hinders their level of personal expression in fear of a bit of mess but through this campaign I would like to loosen the hold and weight of dirt on peoples outfit choices.