New Blood Entry — Beat Your Mum
Award: Wood Pencil
King / 2023
CANDY CRUSH BEAT YOUR MUM
LIVE ON TWITCH
Youngsters are well-known for being the kings of video games.
All except one: Candy Crush! Here mums are the undisputed queens,
making top scores and reaching the highest levels.
Teaming up with the most famous video game streamers and their mums,
we give Gen Z the chance to rise up, surprising young viewers with an
unexpected twist: Beat Your Mum, the global Twitch challenge in
which mothers take over the homonymous platform, inviting all sons to
play Candy Crush live for the ultimate generational battle.
And you? Can you beat your mum’s score?
