New Blood Entry — The Power of IMAX
Award: Yellow Pencil
IMAX / 2023
IMAX is unrivalled in the ability to create powerful, immersive cinema experiences. But what if this power was visualised?
This pre-show video realises a tangible ‘power of IMAX’ in the form of a crystal producing bright, flowing energy, powering every aspect of the IMAX experience.
The video also visualises the symbiotic relationship that IMAX has with its audiences. The immersive cinema experiences are provided by IMAX - but it is the energy created in a theatre of true cinema lovers that charges the power of IMAX.
What did the judges have to say?
The Power of IMAX was a brilliant piece. I was really impressed by the individual's technical ability when it came to 3D modelling, editing and hitting the right beats. It was an inspiring piece that made me want to master different elements of my own craft to an even greater level.
Peter Bailey, Digital Compositor, PNVBAILEY VFX
Exceptional motion design skill, beautiful stories and narratives, concepts which pulled the whole film together.
Louise Tattersall, CGI Director, Jones Knowles Ritchie