New Blood Entry — Sauced Up
Award: Yellow Pencil
Heinz / 2023
In 2023, sauce is not only in the fridge. Spreading through culture, sauce has now become a symbol of flair, finesse and style. In FIFA 23, sauce is skills. Even beyond goals, sauce debates dominate the discussions of gamers. However, in FIFA, these moments fail to be recorded. To make sure gamers never miss out on their saucy moments, Heinz partnered with FIFA 23 to introduce a new in-game feature, ‘Sauced Up’. ‘Sauced Up’ allowed players to finally pause to recognise their sauce, and aligned Heinz as a brand favourite among FIFA fans.
