New Blood Entry — The Gamers Sauce
Award: Wood Pencil
Heinz / 2023
Background: Farming Simulator is one of the best-selling games in Europe and also one of the most popular on Twitch.
Insight: After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamer's soul.
Idea: We create the first ever Heinz Sauce made out of digital ingredients only.
What is harvested online gets produced in real life.
